TV commercial from Vespa banned

Vespa released an ad using the smartphone app Waze to showcase the difference between travelling the city by car or by scooter. Vespa seems to have a very clever marketing department. And to prove this, it looks like Vespa teamed up with smartphone app Waze to create a TV commercial. The Traffic Jam Effect by Vespa […]

Vespa 946 Emporio Armani revealed

The Piaggio Group and Emporio Armani have team up to create a special scooter in the shape of the Vespa 946 Emporio Armani special editon. In 2015, the foundation of Giorgio Armani celebrates its 40th anniversary while the Piaggio Group marks its 130th year of existence. This was a very good reason for Emporio Armani […]

Vespa 946 Bellissima. Style, heritage and… a lot of money

Vespa 946 Bellissima is the most recent piece of art made by Vespa. And just like any other piece of art, Bellissima is very expensive. But let’s begin with the beautiful things. Beyond the PR stories about style, individuality, craftsmanship and heritage… Bellissima is a true beauty. The classic shape of the handlebar, the look […]